Customers will choose restaurants with value deals on weekdays because they are saving their money for the weekend. Also, customers who are busy working on weekdays are most likely to order food online. Remember you are not only selling value saver meals, but you are selling convenience.
Now, ideas for you to get started on the mission of targeting your promotions on quiet nights
o Free delivery promotions
o Weekday special deals - Tight Ass Tuesdays or Thursday Savers or Wild Wednesday
o Family Pack deals
o Discount Vouchers - 20% Discount for Order over $50
o Free Garlic bread/bottle of coke/dessert
o Buy one get one free deal

Counter your quiet nights by being bold, creative and targeting your customers effectively.
How do you tackle your quiet nights?